No Code Tools

Using No-Code as a Growth machine: The story of Threado

In this blog post we will discover how to leverage No-Code as a Growth Engine with Threado, a tool focused on enhancing online communities.

Alex Vaughtton

Alex Vaughtton

- Product Maker


In this article we will discover the story of Threado, a tool that is actively using No-code to build amazing products and resources to create a Growth machine and help at the same time the community. We think that is a huge opportunity to build quickly side-projects that can attract leads for the main project, thanks to No-code. One of them even was featured as #1 Product of the Day on Product Hunt.

What is Threado and what do we do?

Threado came to life on a visionary idea that community-led growth is undoubtedly shaping the landscape of growth and Community Builders can be revered as the architects of this landscape. We know that community managers are superheroes and they need all the unfair advantages to keep doing what they do best - nurture. What we’re building serves as the command center for an online community, giving these superheroes complete control over everything that goes on within the community.

Given the gravity of the work that community managers do, the tools that are available to assist in their work do not provide the right agility or functionality to perfectly adapt to their communities. We wanted Threado to be more just a tool for analytics or engagement metrics. We wanted Threado to be able to incorporate the entire community journey and help community leaders navigate through the process of community building from onboarding, and engagement, to retention, and eventually, growth.

Threado as a tool lets you keep a birds-eye view of a community. Community builders can analyze essential data and convert those actionable insights into growth strategies. Further, there’s the Bulk DM feature which allows them to send out automated messages to various cohorts of community members. They can also decide to categorize and segregate members using dynamic or personalized filters. Then there’s the support feature which lets them be on top of everything that goes on in the community. And finally, there’s an automation feature that automates all workflows. These workflows can be dynamically defined by the community managers depending on what process they want automated.

Growth is what validates our efforts. Seeing great feedback from people is like having iced lemonade on a warm summer afternoon. So, we wanted to help more; do as much as we can to give community builders invaluable resources. This motivation is how we’ve been able to put out great resources and have built multiple projects, each of them leaving its mark in the community space.

Building amazing community resources, all using No-code

No-code has been a part of our journey since the beginning. Although it wasn’t very prominent before, we gradually shifted more towards it. Our internal knowledge base is on Notion, our website is built on Webflow, we use Figma for design, Miro for collaborations, Airtable for our data, Zapier, Typeform, and so many more no-code tools.

Every month we do a ‘Community-drop’ which focuses on offering value to community builders and we launch it on Product Hunt. Each one of these projects is built completely on no-code. Let’s check them out 👇

All our No-code Projects

Community OS was designed to be an actionable dashboard with checklists that allows community builders to break down their efforts into strategies, keep a track of their progress, get invaluable battle-tested strategies, and observe what’s working in the community and what isn’t. Community OS is built entirely on and is stretched to the limits of Notion. It went on to become the #1 Product of the Day and the #2 Product of the Week on Product Hunt.

Serendipity Bot is an automated match-making email and Slack bot that introduces a member to another member of the community based on their interests. It’s completely open-source and built on an Airtable base. A member simply fills out an Airtable based on their interest and Serendipity bot matches them to another member depending on many interests they have in common. This went on to become the #2 Product of the Day on Product Hunt.

Community Jarvis breaks down the community journey into smaller manageable tasks. The aim was to create a comprehensive framework for community building that’s well structured and systematic. Each goal is elaborated and decorated with actionable templates and automation guides to help navigate the process of community-building more seamlessly. It’s built using a no-code tech stack of - Webflow, Miro, Notion, and Airtable. It was featured on Product Hunt with over 200 upvotes.

We built Community Stack because we know how difficult it is to decide on the right tools. There are 1000s of tools out there and it can get overwhelming to narrow down to the ‘perfect’ tool. Community Stack takes information about your community and tailors out a recommendation for 20 tools that best suit your community. It’s built using Webflow, Airtable, Typeform, and Zapier. We launched it on Product Hunt and it ended up as #4 Product of the Day.

Our journey with no-code

We don’t chase perfection, we chase consistency. Of course, working with no-code hasn’t been all sunshine and rainbows. We’ve come to realize that no-code isn’t about making things easier, but more about broadening the horizons, allowing everyone with an idea to be able to build something out. No-code is a medium that has made technology more readily for a wider audience. For people like us, who have amazing ideas but without no-code, is difficult to bring them to life.

No-code has been a significant part of our growth and we’re so proud of all the no-code communities out there where people are helping each other build better products. It did get difficult at times, there were ups and downs, and hiccups along the way, but we always figured a way out. And that’s the beauty of no-code.

To anyone who has been on and off with the idea of building something - do it, take that leap of faith. It’s not that scary. The worst that could happen is that it might not work, but guess what, the second time, that leap of faith will turn into a leap of confidence. Now, isn’t that reassuring?

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